Am Justin Bieber That Power: Will I

Next time you need a boost on a Monday morning, put on “#thatPOWER.” Close your eyes. And for three minutes, believe you have the power of the beat in your hand.

“You know I've got that power / The power of the beat in my hand.” will i am justin bieber that power

Enter Justin Bieber.

Ten years later, it’s easy to lump this track into the "vintage EDM-pop" folder. But stepping back into the collaboration between and a teenage Justin Bieber reveals a song that was a perfect time capsule of the early 2010s—and a major turning point for both artists. The Context: Peak #willpower By 2013, will.i.am was fully committed to his solo electronic career. Coming off the massive success of “Scream & Shout” with Britney Spears, he was leaning hard into stadium-filling, four-on-the-floor beats. His album #willpower was designed to dominate the charts, and he needed a young, untouchable co-pilot. Next time you need a boost on a

Is it high art? No. Is it a shot of pure, unapologetic energy? Absolutely. Ten years later, it’s easy to lump this