[Generated for Academic Review]
The Semiotics of the Singular Name: Deconstructing Identity and Performance in the Video Title “Vika Borja” Video Title- Vika Borja
The video title “Vika Borja” exemplifies a powerful counter-trend in digital media: the use of the proper name as a genre unto itself. It transforms the video from a piece of content into an encounter with a persona. Whether the actual video delivers a performance, a confession, or a mundane vlog, the title’s primary work is done in advance—it compels the viewer to ask, “Who is Vika Borja?” In that question lies the video’s deepest engagement. [Generated for Academic Review] The Semiotics of the