However, this view is elitist. For much of pop music history—Motown, reggae, hip-hop, and dance music—the single was the primary unit of creation. are not distortions but accurate representations of a singles-driven factory system. For artists like The Supremes or The Temptations , the greatest hits album is the authentic document; the studio albums were often filler around the singles.
For record labels, the logic was irresistible. Studio albums required advances, studio time, and creative risk. A greatest hits album required licensing (often internal), mastering, and cover art. Profit margins were enormous. By the late 1960s, every major act—from The Beatles ( 1962–1966 and 1967–1970 , colloquially the “Red” and “Blue” albums) to The Rolling Stones ( Hot Rocks 1964–1971 )—had a compilation. These were no longer afterthoughts; they became definitive statements. The Greatest Hits
The rise of streaming services like Spotify and Apple Music has fundamentally challenged the greatest hits model. In the physical era, a compilation solved a problem: inconvenience. You couldn’t easily carry seven studio albums. Now, any user can create a “This Is [Artist]” playlist in seconds. Streaming platforms have automated the greatest hits concept, using algorithms to generate personalized hit lists based on aggregate play counts. However, this view is elitist
No discussion is complete without this album. As of 2024, it is tied with Michael Jackson’s Thriller as the best-selling album of all time in the United States (29× Platinum). It contains nine songs, all hits, none longer than five minutes. It has no deep cuts, no new tracks, and no pretension. The Eagles themselves reportedly disliked the cover art—a rustic, brown-toned gatefold of the band relaxing—but the album became a phenomenon because it delivered exactly what the title promised. For artists like The Supremes or The Temptations