Authors: R. S. Krishnan, A. M. Raghavan Published: Journal of Media Economics , Vol. 32, No. 2 (2022) – Open Access Key Take‑aways
| Aspect | What the paper shows | |--------|----------------------| | | Using Alexa and SimilarWeb data (2017‑2021), the authors estimate that piracy sites siphon roughly 18 % of potential box‑office revenue for mid‑budget Tamil films. | | Consumer Motivation | Survey of 1,200 Tamil‑speaking internet users: the top reasons for using sites like Tamilkamavideo.com are price (71 %) , convenience (64 %) , and lack of legal streaming options in regional languages (53 %) . | | Supply‑Side Response | Studios that launched simultaneous OTT releases saw a 9 % reduction in piracy traffic within three months of launch. | | Policy Implications | The authors argue for a “dual‑track” strategy: stronger enforcement plus rapid, affordable legal alternatives (e.g., regional OTT tiers). | Tamilkamavideo.com
| Theme | Insight | |-------|---------| | | Fan forums and WhatsApp groups actively share links to sites like Tamilkamavideo.com, treating the act as “cultural preservation” rather than theft. | | Narrative Framing | Users describe the sites as “the only place to see new releases before they hit OTT,” highlighting a demand‑supply gap. | | Policy Recommendation | Proposes “community‑licensed streaming” where fan groups partner with rights‑holders to obtain low‑cost legal windows. | Authors: R