Styled in-house under the direction of Fritz Feller , the Baby was a stark departure. It measured just 4.5 meters (14.7 ft)—shorter than a contemporary Ford Cortina. The famous Parthenon grille was retained but narrowed. The Spirit of Ecstasy sat on a shorter, stubbier bonnet. Early photographs reveal a car that is unmistakably a Rolls-Royce, yet compressed, almost like a luxury London taxi that went through a shrink-ray.
The press was divided. The Economist called it "the anti-Rolls." Car Magazine declared it "brilliant but soulless." By late 1975, Rolls-Royce had invested over £4 million (roughly £40 million today) in the Baby. Three fully functional prototypes existed. Dealers in the US, the company's largest market, were shown sketches. Rolls Royce Baby -1975-
However, the Baby's DNA lived on. The lessons learned about lightweight construction and efficient packaging directly influenced the (1980) and, decades later, the Ghost (2009)—which is, in many ways, the Baby's final, successful form. Styled in-house under the direction of Fritz Feller
The goal: a Rolls-Royce that was 80% of the size of a Silver Shadow, 40% more fuel-efficient, but with 100% of the prestige. The Baby was never a single prototype but a series of engineering mules built between 1974 and 1976. The most famous surviving example (chassis #CR-001) is currently held in a private collection near Birmingham. The Spirit of Ecstasy sat on a shorter, stubbier bonnet
Rolls-Royce Motors (separated from the aircraft engine company after the 1971 bankruptcy) faced an existential threat. Chairman understood the calculus: if the company was to survive, it needed a smaller, more efficient car to compete with the rising Mercedes-Benz S-Class and Jaguar XJ. The directive was codenamed Project C-7 .