- Take A Break... | Loveherboobs - Josephine Jackson

That was the key. Josephine designed for the whole torso. She understood that when you love her boobs—or your own, or anyone’s—you have to redesign the shoulder seam, the armhole, the drape of the back. A standard size 8 dress fails a size 8 bust because the pattern is flat. Josephine’s patterns were three-dimensional, cut on the bias, using gussets and godets like a sailmaker.

She always had more work to do. Because loving her boobs was just the beginning. The rest of the body was waiting for its revolution. LoveHerBoobs - Josephine Jackson - Take a Break...

Within two years, LoveHerBoobs wasn’t a niche. It was a movement. That was the key

It was three in the morning in her Milan loft, surrounded by rejected mood boards for a lingerie line she was ghost-designing for a celebrity who couldn’t sew a button, that Josephine had her epiphany. She was staring at a mirror, wearing a nude, strapless bra that pinched her ribs and flattened her bust into a vague, unremarkable shelf. The tag read “Full Coverage.” But Josephine felt invisible. A standard size 8 dress fails a size

It was the launch of LoveHerBoobs .