“Yes, sir.”
“I know, sir.”
Costa laughed. He poured Leo a free espresso. Then he looked at the ugly Canva mockups. He didn’t care about the design. He cared about the headline: Iman Gadzhi - Six Figure SMMA -How To Build A S...
Something clicked. Not a magical secret. Not a loophole. Just... permission to start. “Yes, sir
“Listen to me,” Iman said. “You are not broke because you’re unlucky. You are broke because you are selling your time for money. You want to build a six-figure SMMA? Stop looking for the magic button. The magic button is outreach. Send 100 DMs today. Not tomorrow. Today.” He didn’t care about the design
He watched the rest of Iman’s course on that bus, riding up and down Biscayne Boulevard at 2 AM, because the bus had Wi-Fi and his sister needed the couch for her kids during the day.
For the first ten minutes, he rolled his eyes. The guy—Iman—talked about “agency life” and “high-ticket closing.” Leo had washed dishes for $9 an hour. He didn’t speak that language.