Wait. Cheese? In subliminal slang, “cheese” has recently emerged as a chaotic neutral booster. Traditional boosters (affirmations that enhance other subliminals) have names like “Concordia” or “Maximizer.” But “Cheese” is different.

In the shadowy corners of the YouTube subliminal audio community—a space dedicated to changing one’s physique, luck, or aura through hidden affirmations—a bizarre new trend is curdling to the surface.

Disclaimer: This article is for informational and entertainment purposes. Subliminals cannot change bone structure, and cheese, while delicious, has no known skeletal-affirmation properties.