Lena held up a piece of recycled neoprene. "Then stop compromising. Build a shoe that feels like a slipper, looks like a loafer, and dries like a wetsuit."
It was a drizzly Tuesday in St. Ives when Jamie Kellaway, a former shoe designer for a big London brand, realised he hated his own feet. floafers uk
Floafers UK didn't launch with a billboard campaign. It launched with a single question posted on a Cornwall surf forum: "Why can't I wear smart shoes to the beach without ruining them?" Lena held up a piece of recycled neoprene
Now, Floafers UK has one small shop in a converted boathouse in Falmouth and a loyal online following that calls themselves . They share photos of their Floafers in ferry queues, allotment gardens, and rainy train platforms. Ives when Jamie Kellaway, a former shoe designer
And in the UK, that’s practically a revolution. Floafers UK — For the dry, the damp, and everything in between.