When CCTV launched its specialized channels in the mid-1990s, Channel 6 needed an identity that separated it from news (CCTV-1) or sports (CCTV-5). The designers chose the number "6" as the base. But a static number felt too much like a math symbol and not enough like art.

Here is the story behind the logo, officially known as CCTV-6 (China Central Television Channel 6). The Iconic Symbol: The "Blue Jade Dragon" (CCTV-6) If you have ever seen the logo, it is a stylized, swirling "6" made of blue and green ribbons. However, to the Chinese audience and the film industry, it is affectionately called the "Jade Dragon" (玉龙) .

The logo is a jade-colored, calligraphic "6" that hides a film reel in its loop—a fusion of ancient Chinese art (jade carving/calligraphy) and modern cinema technology.