Then comes Byakuya Kuchiki, Rukia’s brother, a noble whose pride is a glacier. Their fight is not about strength. It is about law versus love. Byakuya has a thousand petals of death at his command. Ichigo has a tattered coat and a broken mask. When Ichigo finally screams and the Hollow inside him tears its way out for the first time—black and red, fanged and mindless—the show changes. It is no longer about a boy who became a Reaper. It is about a monster trying to become human.
Episode 366: “A Changing History, Unchanging Heart.” Bleach - The Complete Series -366 Episodes-
Then Ichigo loses his powers. The screen goes quiet. Episode 229 ends with him walking home from school, unable to see ghosts anymore. He is ordinary. And for the first time, he smiles. Then comes Byakuya Kuchiki, Rukia’s brother, a noble