Ben Settle - Email Players 1 - 15 — Editor's Choice

It’s for the tired business owner who knows the tactics work but has been afraid to use them.

Most marketers use fake timers and phony “only 5 left” tactics. Settle hates that. Ben Settle - Email Players 1 - 15

Make an “enemies list” of people who would hate your offer. Then write emails specifically to antagonize them. It’s for the tired business owner who knows

If you’ve been in the email marketing world for more than five minutes, you’ve heard the name . Make an “enemies list” of people who would

Here are the biggest takeaways. From the very first issue, Settle throws a grenade into conventional wisdom.

Your list is not a bank you withdraw from. It’s a garden you water daily — even when you don’t feel like it. 6. The “Scarcity Without Sleaze” Framework (Issue #14) By issue #14, Settle tackles the problem of scarcity.