Welcome to the Paradox of Choice. We aren't just consuming media anymore; we are being digested by it. There was a time, not long ago, when entertainment was a social adhesive. You watched Game of Thrones on Sunday because if you didn’t, you couldn’t participate in the conversation on Monday. That forced us to watch things we were confused by or uncomfortable with, which often led to the most interesting discussions.
Today, the algorithm has turned us all into curators of our own reality. Your For You Page is entirely different from mine. We no longer share a cultural center. Entertainment has shifted from a campfire (everyone gathered around one light) to a dark room (everyone staring at their own individual screens). AussieDoll.17.04.18.Leila.Sex.Doll.Bedroom.XXX....
Yet, if you are like most people, you spend 20 minutes scrolling through Netflix just to give up and watch The Office for the tenth time. You have access to the entire history of cinema in your pocket, yet you feel like there is "nothing on." Welcome to the Paradox of Choice
We are trapped in the IP (Intellectual Property) Apocalypse. Studios are terrified of originality because original things are risky. Instead, they reboot Harry Potter , make a Joker musical, or stretch a 300-page novel into a 10-hour miniseries. You watched Game of Thrones on Sunday because
So, turn off the auto-play. Put down the phone. And actually press play.
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